the video lab
Tried-and-tested strategies for brands who want video that gets watched.
LEVEL UP YOUR Video Strategy
Video advice you can trust.
We’ve crashed 8 years of video-making into practical stories, lessons, and resources to help you make content people actually want to watch.
We’ve spent nearly a decade making video that gets watched. The Video Lab is where we share what’s actually worked. We prefer how I content, not how to. So you won’t find any generic advice here.
The stories and resources are based on things that have worked for us or our clients. And when there’s something we don’t know, we’ve asked someone who does. The kind of people you'd actually want advice from.
Everything here is free, and if you want the next resource sent straight to your inbox the second it drops, just add your email below.
featured resources
Your Website Needs These Videos
From company intro to how-it-works, this guide shows what content high-performing websites use to stand out and convert.
Why Most Adverts Don’t Work
Most ads get ignored. Here’s how brands are swapping forgettable campaigns for content people want to watch.
A Guide to Starting Your Own Podcast
Lessons from launching The Overlap and High Performance, and how to make your podcast last.
resources
Your Website Needs These Videos
From company intro to how-it-works, this guide shows what content high-performing websites use to stand out and convert.
Why Most Adverts Don’t Work
Most ads get ignored. Here’s how brands are swapping forgettable campaigns for content people want to watch.
A Guide to Starting Your Own Podcast
Lessons from launching The Overlap and High Performance, and how to make your podcast last.
How Heights Used YouTube to Build Trust Not Just Views
Heights hadn’t tapped into YouTube’s potential. We showed them how to use it to build trust, educate their audience, and grow a proper community.
The Video Strategy That Landed Elite Force’s Biggest Client
Elite Force were already using video, but the right strategy and sharper content helped them stand out and land their biggest client ever.
How We Grew a YouTube Channel to 95k Subscribers
Lessons from growing Mike Winnet’s YouTube from 0 to 95k subscribers, 7 million views, and a movement that caught the world’s attention.
Let's get started
Like the kind of advice we share? We can put it to work for you. Tell us what you're trying to achieve, and we’ll show you how video can make it happen.
