Privacy policy
At GNG Studios (trading name of GRAFT NOT GURU LTD), your privacy matters. This policy sets out how we collect, use, and protect your personal data when you visit graftnotguru.studio, get in touch with us, or subscribe to our updates.
Who We Are
GNG Studios is the trading name of GRAFT NOT GURU LTD, a company registered in England. If you have any questions about how we handle your data, feel free to email us at hello@graftnotguru.studio.
What Information We Collect
We collect the following personal information:
- Name and email address when you fill in a contact or enquiry form
- Email address only when you subscribe to our newsletter
- Browser and usage data through cookies and analytics tools (like Google Analytics)
We do not collect sensitive personal data.
Why We Collect It
We collect and use your data to:
- Respond to your enquiries or project requests
- Send you blog posts, updates, and newsletters if you've opted in
- Improve your experience on our website using analytics tools
We only collect what we need and nothing more.
Our Lawful Basis for Processing
Under UK data protection law, we rely on the following lawful bases to process your personal data:
- Legitimate interests for responding to your enquiries and improving our services. We only use this data in ways you would reasonably expect, and only where it does not override your rights and freedoms.
- Consent for sending you marketing emails and updates. You can withdraw your consent at any time using the unsubscribe link in our emails or by contacting us directly.
How We Store and Use Your Data
We store your data securely using trusted, GDPR-compliant platforms for things like enquiry management, email communications, and website analytics.
Your data is only used for the purposes you would expect. That includes responding to your messages, sending updates if you have asked for them, and improving your experience on our site. We do not sell your data or share it with anyone outside of our business activity.
How We Keep Your Data Safe
We take data security seriously and have measures in place to protect the information you share with us. This includes:
- Secure, encrypted connections across our website (HTTPS)
- Two-factor authentication on all platforms that store personal data
- Strong password protocols and restricted access, limited to essential team members only
We regularly review our systems to ensure they meet the latest security standards and best practices.
How Long We Keep Your Data
- Enquiries: up to 12 months after your last contact with us
- Newsletter subscribers: until you unsubscribe (which you can do at any time via the link in our emails)
Your Rights
You have rights over your personal data, including:
- The right to access the data we hold about you
- The right to correct or delete your data
- The right to unsubscribe from our emails at any time
To make a request, just email us at hello@graftnotguru.studio.
Cookies and Tracking
We use cookies and similar tracking technologies to improve your experience on our site, understand how people use it, and run targeted advertising campaigns.
What We Use
Google Analytics
This helps us understand how visitors interact with our website. For example, which pages get the most attention or where users drop off. Google Analytics collects anonymised data such as IP addresses, browser types, and device information. We use this data to make informed decisions about site performance and content strategy.
Meta Pixel (Facebook Pixel)
This helps us track conversions from our Facebook and Instagram ads, optimise those ads, and build audiences for future campaigns. It allows us to see how users move between our ads and our site, helping us measure the effectiveness of our marketing.
Changes to This Policy
We may update this Privacy Policy from time to time. If we make any major changes, we will make it clear on our website.
Contact Us
Questions? Want to access or update your data? Drop us a line:
hello@graftnotguru.studio
GRAFT NOT GURU LTD, England, UK
