The Video Strategy That Landed Elite Force’s Biggest Client

Why Good Businesses Still Struggle to Stand Out

Elite Force Safety already had a YouTube channel. They were posting regularly, working with a local videographer, and putting out decent content.

But there was a problem.

Despite delivering some of the most hands-on, respected H&S training in the UK, they weren’t getting through the door with the biggest brands.

When they came to us, it was clear the business was brilliant. But their online presence didn’t reflect that.

The channel felt small and founder-led.

The branding wasn’t consistent. You could land on a vlog one minute and a podcast appearance the next.

This is a common pattern we see with business YouTube channels, they become a dumping ground for any video, rather than a focused sales asset.

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Fixing the Channel That’s Costing You Clients

We started by getting the strategy right.

Every piece of content on your channel should speak to the problems your ideal buyer is trying to solve. And when they land on your channel, the experience should feel intentional, ilke your business is ready for them.

So we reviewed what they had, identified the gaps, and made some big changes.

That included unlisting or removing older vlog-style content that didn’t match the audience’s intent.

As much as we loved the cat videos, they had to go.

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Building a YouTube Strategy That Drives Sales

We built Elite Force a proper video growth engine, one designed to attract the right leads, build brand legitimacy, and support long-term sales.

The new content plan included:

Company Intro

A short, punchy video that clearly explains who they are, what they do, and why they’re uniquely brilliant.

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Founders Story

Harold’s military background, passion for training, and personal journey into mental health support gave us a powerful origin story that connected on a human level.

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Entertaining Educational Content

We borrowed proven formats from the creator world to make safety content that’s actually watchable. A mix of styles like reaction videos and story-led explainers.

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Everything was filmed over a couple of days, with as little disruption as possible.

We write scripts, but the magic always happens on set, through direction, pacing, and making sure the founders don’t sound like they’re reading policy docs off a teleprompter.

Harold’s a natural storyteller. You want to listen when he speaks.

The worst thing we could’ve done was have him read a robotic script.

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The Content Is Only Half the Work

Once the videos were done, we optimised the full YouTube experience, channel artwork, playlists, thumbnails, titles, SEO, all of it.

Then the Elite Force team pushed the content out across LinkedIn and Instagram.

The response was phenomenal.

Real engagement. Dozens of comments. People saying it was the best H&S content they’d seen online.

And more importantly, it got in front of the right people.

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What Happened When the Right People Started Watching

• Jumped to 2.2k subscribers and nearly 1 million views
  

• Built a strong LinkedIn following for both Harold and Ami
• Repositioned the brand as the go-to H&S provider for serious organisations

The best part? They were booked by the world’s largest online retailer for training

They’d always had the quality to serve the biggest and best. Now, their content shows it.

We’re proud of the work we completed with Elite. A proper business run by two superstars who’ve become friends of the studio.

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What This Teaches Us About B2B Video Content

B2B buying doesn’t happen on impulse.

No one sees H&S training and buys on the spot.

That’s why your content has to do the heavy lifting long before the sale.

When someone finally is ready to buy, you need to be the first name they think of.

And that means showing up regularly with content that’s helpful, and making sure you’ve created enough brand and sales content that when they are ready to buy, it’s you they call.

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Want Your Own YouTube Growth Engine?

If you’re already making video but not seeing results, chances are you’re making the wrong stuff, or it’s just not watchable enough.

Even though the content we made for Elite was bespoke to them (there’s no cookie-cutter formula), there are lessons every B2B business can learn from their strategy.

If you’d like a digital video anchor for your business, one that helps you own your sector, let’s talk.

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